Brand Services
Brand Strategy and Identity.
Brand Strategy and Identity is the positioning, naming and visual system that argues why a brand should be chosen, set for how it is bought. It turns a stated position into a name, a mark, a system and the guidelines that let every later piece of work look and sound like one brand.
The Problem
Without a stated position, a brand gets described by its last project instead of its capability, and every new enquiry starts the value argument again from zero. The identity then becomes decoration rather than argument.
How We Solve It
We research the market and the buyer, set a position specific to how the brand is chosen, then build the naming, visual identity, messaging and guidelines that carry it consistently across every surface.
- Market and competitor research
- Brand positioning and the case for choosing the brand
- Messaging framework and tone of voice
- Naming, where a new name is needed
- Logo and visual identity system
- Colour, typography and imagery direction
- Brand guidelines for internal teams and agencies
- Brand architecture across products and divisions
- Company profile and core sales collateral
- Identity roll-out across the first touchpoints
Who It Is For
A new brand with nothing built yet
There is a product and a founder, but no position, name or identity. Everything has to be made, and made to fit together.
A brand that is holding growth back
The business has outgrown the identity it started with. It looks smaller or older than it is, and loses the shortlist to rivals who look more credible.
A company entering a new market
The identity worked at home. In the new market it has to be re-argued for a different buyer, and sometimes renamed.
How It Works
- STEP 1
Discovery and research
Weeks 1 to 2
Interviews, market and competitor review, and an audit of everything the brand currently shows.
- STEP 2
Positioning and messaging
Weeks 2 to 4
The position is set and written down, with the messaging framework that supports it.
- STEP 3
Naming, where needed
Weeks 3 to 5
Names are generated, screened for use and meaning, and narrowed with the client.
- STEP 4
Identity design
Weeks 4 to 8
Mark, system and applications are designed, reviewed and refined against the position.
- STEP 5
Guidelines and roll-out
Weeks 8 to 12
Guidelines are written and the identity is applied to the first collateral and touchpoints.
What You Receive
The deliverables, in your hands.
- Positioning and messaging framework
- Name and naming rationale, where scoped
- Logo suite in all working formats
- Colour, type and imagery system
- Brand guidelines document
- Company profile and sales collateral templates
- Source files and usage rules
Price
Published, in your currency.
Prices shown in INR for India.
Price includes 18% GST. Nothing further is added.
Prices shown in AED for United Arab Emirates.
This is the final price. Denion adds no tax to it.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in SAR for Saudi Arabia.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in QAR for Qatar.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Prices shown in SGD for Singapore.
This is the final price. Denion adds no tax to it.
Prices shown in THB for Thailand.
This is the final price. Denion adds no tax to it.
Prices shown in USD for Global.
This is the final price. Denion adds no tax to it.
Fixed price, scope stated
- Brand Positioning and Strategy₹67,000 fixed price
- Brand Naming₹39,000 fixed price
- Brand Identity₹86,000 fixed price
- Brand Guidelines₹29,000 fixed price
- Messaging Framework₹29,000 fixed price
Fixed price, scope stated
- Brand Positioning and StrategyAED 8,100 fixed price
- Brand NamingAED 4,600 fixed price
- Brand IdentityAED 10,500 fixed price
- Brand GuidelinesAED 3,450 fixed price
- Messaging FrameworkAED 3,450 fixed price
Fixed price, scope stated
- Brand Positioning and StrategySAR 8,850 fixed price
- Brand NamingSAR 5,100 fixed price
- Brand IdentitySAR 11,500 fixed price
- Brand GuidelinesSAR 3,750 fixed price
- Messaging FrameworkSAR 3,750 fixed price
Fixed price, scope stated
- Brand Positioning and StrategyQAR 8,100 fixed price
- Brand NamingQAR 4,600 fixed price
- Brand IdentityQAR 10,500 fixed price
- Brand GuidelinesQAR 3,450 fixed price
- Messaging FrameworkQAR 3,450 fixed price
Fixed price, scope stated
- Brand Positioning and StrategySGD 2,500 fixed price
- Brand NamingSGD 1,400 fixed price
- Brand IdentitySGD 3,300 fixed price
- Brand GuidelinesSGD 1,100 fixed price
- Messaging FrameworkSGD 1,100 fixed price
Fixed price, scope stated
- Brand Positioning and Strategy฿41,000 fixed price
- Brand Naming฿23,000 fixed price
- Brand Identity฿57,000 fixed price
- Brand Guidelines฿17,000 fixed price
- Messaging Framework฿17,000 fixed price
Fixed price, scope stated
- Brand Positioning and Strategy$1,900 fixed price
- Brand Naming$1,100 fixed price
- Brand Identity$2,450 fixed price
- Brand Guidelines$800 fixed price
- Messaging Framework$800 fixed price
Packages That Include It
Nothing exists yet.
From ₹2,13,000From AED 30,000From SAR 32,500From QAR 28,000From SGD 9,650From ฿175,000From $6,550
Established brand, no real digital presence.
From ₹1,63,000From AED 21,500From SAR 22,500From QAR 20,500From SGD 6,900From ฿125,000From $4,700
Brand exists and is holding growth back.
From ₹1,82,000From AED 24,500From SAR 26,000From QAR 23,000From SGD 8,100From ฿145,000From $5,350
Expanding into a new country.
From ₹1,77,000From AED 24,000From SAR 25,000From QAR 22,500From SGD 7,650From ฿140,000From $5,200
Launching products under an existing brand.
From ₹1,41,000From AED 18,000From SAR 19,000From QAR 17,500From SGD 5,750From ฿110,000From $3,950
Manual processes, ready to automate.
From ₹1,91,000From AED 26,000From SAR 27,500From QAR 24,500From SGD 8,450From ฿155,000From $5,700
Industries That Buy It Most
All IndustriesClients We've Done This For
Retail, Ecommerce and FMCG
Arnavesh
A lifestyle brand built from zero: position, identity, packaging and photography.
Education and EdTech
Giant Maverick
Identity, website and PR rebuilt to match the scale of a national scale-up.
Interiors and Design
Banyo
Strategy, identity and website for a bathware manufacturer's market-entry launch.
Events and Exhibitions
Novatech Expo
Repositioning of a global exhibition design and fabrication house across identity, PR and web.
Interiors and Design
Oystra
Brand, catalogue and website support for a made-to-order architectural metalwork foundry.
Interiors and Design
Jainsons Emporio
Positioning, website and social content for a Delhi lighting business.
Health and Wellness
Jain's Diagnostic Centre
Positioning and digital presence for Aligarh's first pathology laboratory.
Manufacturing and Industrial
Orista Industries
Catalogue, brand and website for a supplier to the textile digital printing trade.
More in Brand
FAQ
What does a brand identity cost?+
Brand Identity is individually priced, and the range for your country is shown on this page. Bundled into the Rebrand Package with positioning, guidelines, messaging and a website, it is priced lower than buying the pieces separately.
Do you rename brands?+
Only where needed. Naming is scoped in when the brief calls for it. Many engagements keep the existing name and rebuild the position and system around it.
How long does a full identity take?+
A Rebrand runs ten to twelve weeks. Launching a brand from nothing, with naming and a website included, runs ten to fourteen weeks.
Do we own the final files and the rights?+
Yes. On final payment the identity and its source files are yours, subject to any third-party licences, such as fonts, that are listed in the guidelines.
Can you work with our in-house designers?+
Yes. The guidelines are written so an in-house team or another agency can apply the identity without us.
What if we only need the guidelines?+
Brand Guidelines can be bought on their own as an individual Service, where an identity already exists and needs documenting properly.
Request a Proposal
Tell us the brand and the brief. We reply with a scope and a price.
The form is already filled in with Brand Strategy and Identity. Add your details and send. We reply within 1 business day.