Services
Brand Strategy and Identity.
Brand strategy and identity is the positioning, naming and visual system that argues why a brand should be chosen, set for how it is actually bought.
The Problem
Without a stated position, a brand gets described by its last project instead of its capability, and every new enquiry starts the value argument again from zero.
How We Solve It
We research the market and the buyer, set a position specific to how the brand is actually chosen, then build the naming, visual identity and guidelines that carry it consistently.
What's Included
- Market and competitor research
- Positioning and messaging framework
- Naming, where a new name is needed
- Visual identity and brand guidelines
Clients We've Done This For
FMCG and Consumer Goods
We built the brand from zero, positioning, identity, packaging and product photography, as one system.
Education and EdTech
We rebuilt the identity, website and PR programme to match the scale the brand had already reached.
Interiors and Design, Manufacturing
We built the full strategy, identity and website for the market-entry launch, aimed at the specifier and trade audience the category actually sells to.
Interiors and Design, Exhibition Fit-Out
We repositioned the firm across identity, PR and web to argue global-scale capability, matching the standing it competes at.
Every Industry This Applies To
- Real Estate and Construction
- Manufacturing and Industrial
- Retail and Ecommerce
- Hospitality and Food
- Technology and SaaS
- Interiors and Design
- Fashion and Lifestyle
- Health and Wellness
- Education and EdTech
- Finance and Professional Services
- Automotive and Mobility
- Events and Exhibitions
- FMCG and Consumer Goods
- Media and Entertainment
- Travel and Aviation
FAQ
What does a brand identity cost?+
As an individual Service, Brand Identity starts from ₹95,000 in India. Bundled into the Rebrand package with positioning and messaging, it starts from ₹3,10,000. See Insights for the full breakdown.
Do you rename brands?+
Only where needed. Naming is scoped in if the brief calls for it; many engagements keep the existing name and rebuild the position and system around it.
How long does a full identity take?+
A Rebrand runs 10 to 12 weeks. Launching a brand from nothing, with naming and a website included, runs 10 to 14 weeks.
Request a Proposal
Tell us the brand and the industry. We reply with a scope and a price.
Request a ProposalReady to talk about Brand Strategy and Identity?
Usually a reply within one business day.