Events and Exhibitions

Novatech Expo

Novatech Expo

Repositioning of a global exhibition design and fabrication house across identity, PR and web.

The Situation

Novatech Expo, a global exhibition design and fabrication house, was positioned like a regional fabricator despite competing internationally. Clients choosing an exhibition partner were comparing it to local shops rather than to the global firms it competed with.

What We Did

Denion worked on Novatech Expo across Brand Strategy and Identity, PR and Influence and Websites and Digital Platforms.

How It Worked

  • We reset the position around the scale and range of work the firm really delivers, and the standard its clients operate at.
  • Identity was redesigned to sit comfortably next to international exhibition brands.
  • PR and the website were rebuilt around the same argument, so a buyer meeting the firm anywhere saw the same global-scale company.

What Changed

The firm is now presented at the standing it competes at. Identity, press and website make the same argument, and prospective clients meet a global-scale exhibition partner rather than a regional supplier.

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