Interiors and Design

Banyo

Banyo

Strategy, identity and website for a bathware manufacturer's market-entry launch.

The Situation

Banyo, a luxury bathware and tile manufacturer, was entering a new market with nothing built yet: no position, no identity, no site. The category sells to specifiers and the trade as much as to end customers, and both judge on how credible a brand looks.

What We Did

Denion worked on Banyo across Brand Strategy and Identity and Websites and Digital Platforms.

How It Worked

  • We researched how the category is specified and bought, then set a position aimed at the trade audience rather than the retail shopper alone.
  • Identity was built to carry a premium product across showroom, catalogue and trade material.
  • The website was designed around how specifiers research, with the product range and technical information easy to find.

What Changed

Banyo entered the market with a stated position, a premium identity and a website built for its audience, rather than assembling them after launch. The brand arrived looking like an established name.

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