Interiors and Design

Neelgiri Bathware

Neelgiri Bathware

Coordinated campaigns and digital strategy across every showroom location.

The Situation

Neelgiri Bathware runs multi-location bathware and home-improvement showrooms, with marketing planned separately per site. The result was uneven: each location argued for itself, and the brand's spend did not add up to one programme.

What We Did

Denion worked on Neelgiri Bathware across Media, Performance and Lifecycle and Data, Measurement and Insights.

How It Worked

  • We brought planning together, with one strategy and one calendar for all locations, and local variation where it mattered.
  • Campaigns were built and run against enquiry and footfall, not clicks, with tracking set up by location.
  • Reporting was consolidated so the business could see which locations and campaigns were doing the work.

What Changed

Marketing now works as one programme instead of several disconnected ones. Lead flow and footfall are managed together, and the business can see what is working at each location.

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