Package
Launch a New Brand is a fixed-scope Denion package.
Nothing exists yet. Market and Competitor Research, Brand Positioning and Strategy, Brand Naming, Brand Identity, Brand Guidelines, Messaging Framework, Website Design and Build, Company Profile and Sales Collateral, delivered in 10–14 weeks for one fixed price.
“We have the product. We need the brand.”
Common Signs
This is for you if…
- There is a product and a founder, but no name, position or identity yet.
- Every decision about the brand is being made from scratch.
- The launch date is fixed and the brand has to be ready for it.
- Investors, retailers or distributors need to see something credible.
What Changes
The brand has a name, a position and an identity before launch day.
Every later decision has a reference: the guidelines and the messaging.
Investors, retailers and distributors meet a credible company from the first meeting.
The website and sales material are ready to use at launch, not still in progress.
What's Included, and What It Costs Bought Separately
| Market and Competitor Research | ₹42,000 |
| Brand Positioning and Strategy | ₹67,000 |
| Brand Naming | ₹39,000 |
| Brand Identity | ₹86,000 |
| Brand Guidelines | ₹29,000 |
| Messaging Framework | ₹29,000 |
| Website Design and Build | ₹1,06,000 |
| Company Profile and Sales Collateral | ₹39,000 |
| Launch a New Brand package price | From ₹2,13,000 |
| Market and Competitor Research | AED 5,000 |
| Brand Positioning and Strategy | AED 8,100 |
| Brand Naming | AED 4,600 |
| Brand Identity | AED 10,500 |
| Brand Guidelines | AED 3,450 |
| Messaging Framework | AED 3,450 |
| Website Design and Build | AED 13,000 |
| Company Profile and Sales Collateral | AED 4,600 |
| Launch a New Brand package price | From AED 30,000 |
| Market and Competitor Research | SAR 5,600 |
| Brand Positioning and Strategy | SAR 8,850 |
| Brand Naming | SAR 5,100 |
| Brand Identity | SAR 11,500 |
| Brand Guidelines | SAR 3,750 |
| Messaging Framework | SAR 3,750 |
| Website Design and Build | SAR 14,000 |
| Company Profile and Sales Collateral | SAR 5,100 |
| Launch a New Brand package price | From SAR 32,500 |
| Market and Competitor Research | QAR 5,000 |
| Brand Positioning and Strategy | QAR 8,100 |
| Brand Naming | QAR 4,600 |
| Brand Identity | QAR 10,500 |
| Brand Guidelines | QAR 3,450 |
| Messaging Framework | QAR 3,450 |
| Website Design and Build | QAR 12,500 |
| Company Profile and Sales Collateral | QAR 4,600 |
| Launch a New Brand package price | From QAR 28,000 |
| Market and Competitor Research | SGD 1,550 |
| Brand Positioning and Strategy | SGD 2,500 |
| Brand Naming | SGD 1,400 |
| Brand Identity | SGD 3,300 |
| Brand Guidelines | SGD 1,100 |
| Messaging Framework | SGD 1,100 |
| Website Design and Build | SGD 4,200 |
| Company Profile and Sales Collateral | SGD 1,400 |
| Launch a New Brand package price | From SGD 9,650 |
| Market and Competitor Research | ฿25,000 |
| Brand Positioning and Strategy | ฿41,000 |
| Brand Naming | ฿23,000 |
| Brand Identity | ฿57,000 |
| Brand Guidelines | ฿17,000 |
| Messaging Framework | ฿17,000 |
| Website Design and Build | ฿74,500 |
| Company Profile and Sales Collateral | ฿23,000 |
| Launch a New Brand package price | From ฿175,000 |
| Market and Competitor Research | $1,200 |
| Brand Positioning and Strategy | $1,900 |
| Brand Naming | $1,100 |
| Brand Identity | $2,450 |
| Brand Guidelines | $800 |
| Messaging Framework | $800 |
| Website Design and Build | $2,950 |
| Company Profile and Sales Collateral | $1,100 |
| Launch a New Brand package price | From $6,550 |
Starting price
From ₹2,13,000From AED 30,000From SAR 32,500From QAR 28,000From SGD 9,650From ฿175,000From $6,550
Prices shown in INR for India.
Price includes 18% GST. Nothing further is added.
Prices shown in AED for United Arab Emirates.
This is the final price. Denion adds no tax to it.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in SAR for Saudi Arabia.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in QAR for Qatar.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Prices shown in SGD for Singapore.
This is the final price. Denion adds no tax to it.
Prices shown in THB for Thailand.
This is the final price. Denion adds no tax to it.
Prices shown in USD for Global.
This is the final price. Denion adds no tax to it.
A package starts at this price and scales with scope.
Payment terms for this package
- Deposit 50%. 50% on start, 50% on final approval.
- Milestones follow deliverables, not dates.
- Five business days to object in writing, after which the deliverable is deemed accepted.
- Ownership transfers on payment in full. Working files are included.
- Two design revision rounds and one development round are included.
Full terms on Billing.
How It Runs
10–14 weeks, phase by phase.
- Weeks 1 to 2Market and competitor research
- Weeks 2 to 4Positioning and messaging
- Weeks 3 to 5Naming
- Weeks 5 to 9Identity design and guidelines
- Weeks 8 to 12Website design and build
- Weeks 11 to 14Company profile, sales collateral and handover
Not for You If
- The brand already exists and needs renewing. Rebrand is built for that.
- You need a brand by next week. Naming and identity alone take several weeks.
- You want marketing run every month. That is a Plan.
Terms
- Payment: banded by project value, set out on Billing
- Invoiced from India. India: NEFT, RTGS, UPI. International: SWIFT to an Indian account.
- One-time work has a duration, not a minimum term.
- One-time work does not include running anything afterwards.
- The full one-time fee credits against the first three months of a Plan started within sixty days of delivery.
Questions
About Launch a New Brand.
How long does it take?
10 to 14 weeks from kick-off. Where it lands in that range depends mostly on how quickly names and concepts are approved.
Is a trademark search included?
No. Naming covers up to 3 name routes and 1 revision round. The trademark search and filing are done by your lawyer or agent.
How many pages does the website have?
Up to 8 pages, with a CMS, built for phones and desktops. A custom backend and integrations are quoted separately.
Who owns the name, the logo and the files?
You do, once the package is paid in full. Working files are included.
What happens after launch?
The package ends at handover. If you start a Plan within 60 days of delivery, the full package fee is credited against its first three months.