Education and EdTech

Giant Maverick

Giant Maverick

Identity, website and PR rebuilt to match the scale of a national scale-up.

The Situation

Giant Maverick's identity and PR presence had not kept pace with its national scale-up. In a category where parents and learners lean on reputation, the brand looked smaller than the operation behind it.

What We Did

Denion worked on Giant Maverick across Brand Strategy and Identity, PR and Influence and Websites and Digital Platforms.

How It Worked

  • We audited what the brand showed in public against what it had become, and set the gap as the brief.
  • The identity and website were rebuilt together, so the first impression online matched the standing the brand wanted to claim.
  • A PR programme was planned around the media and voices that shape education decisions, rather than general press.

What Changed

The brand now presents at the scale it has reached. Its identity, website and press presence tell one story, and it is easier for a parent, learner or partner to trust at first sight.

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A brief in Education and EdTech

  • Industry: Education and EdTech