Package
Enter a New Market is a fixed-scope Denion package.
Expanding into a new country. Market and Competitor Research, Brand Positioning and Strategy, Brand Identity, Brand Guidelines, Company Profile and Sales Collateral, Campaign Creative and Media Plan, delivered in 10–12 weeks for one fixed price.
“It works at home. Now it has to work there.”
Common Signs
This is for you if…
- The brand works at home, but nobody in the new market knows it.
- The buyer in the new market decides differently.
- The name, message or visuals may not travel.
- There is a launch window and no local team yet.
What Changes
The brand is positioned for how buyers in the new market decide.
The name, message and visuals are checked to travel.
Local sales material is ready before the launch window.
The launch campaign has a media plan your team can run.
What's Included, and What It Costs Bought Separately
| Market and Competitor Research | ₹42,000 |
| Brand Positioning and Strategy | ₹67,000 |
| Brand Identity | ₹86,000 |
| Brand Guidelines | ₹29,000 |
| Company Profile and Sales Collateral | ₹39,000 |
| Campaign Creative and Media Plan | ₹99,000 |
| Enter a New Market package price | From ₹1,77,000 |
| Market and Competitor Research | AED 5,000 |
| Brand Positioning and Strategy | AED 8,100 |
| Brand Identity | AED 10,500 |
| Brand Guidelines | AED 3,450 |
| Company Profile and Sales Collateral | AED 4,600 |
| Campaign Creative and Media Plan | AED 12,500 |
| Enter a New Market package price | From AED 24,000 |
| Market and Competitor Research | SAR 5,600 |
| Brand Positioning and Strategy | SAR 8,850 |
| Brand Identity | SAR 11,500 |
| Brand Guidelines | SAR 3,750 |
| Company Profile and Sales Collateral | SAR 5,100 |
| Campaign Creative and Media Plan | SAR 13,000 |
| Enter a New Market package price | From SAR 25,000 |
| Market and Competitor Research | QAR 5,000 |
| Brand Positioning and Strategy | QAR 8,100 |
| Brand Identity | QAR 10,500 |
| Brand Guidelines | QAR 3,450 |
| Company Profile and Sales Collateral | QAR 4,600 |
| Campaign Creative and Media Plan | QAR 12,000 |
| Enter a New Market package price | From QAR 22,500 |
| Market and Competitor Research | SGD 1,550 |
| Brand Positioning and Strategy | SGD 2,500 |
| Brand Identity | SGD 3,300 |
| Brand Guidelines | SGD 1,100 |
| Company Profile and Sales Collateral | SGD 1,400 |
| Campaign Creative and Media Plan | SGD 3,850 |
| Enter a New Market package price | From SGD 7,650 |
| Market and Competitor Research | ฿25,000 |
| Brand Positioning and Strategy | ฿41,000 |
| Brand Identity | ฿57,000 |
| Brand Guidelines | ฿17,000 |
| Company Profile and Sales Collateral | ฿23,000 |
| Campaign Creative and Media Plan | ฿68,000 |
| Enter a New Market package price | From ฿140,000 |
| Market and Competitor Research | $1,200 |
| Brand Positioning and Strategy | $1,900 |
| Brand Identity | $2,450 |
| Brand Guidelines | $800 |
| Company Profile and Sales Collateral | $1,100 |
| Campaign Creative and Media Plan | $2,750 |
| Enter a New Market package price | From $5,200 |
Starting price
From ₹1,77,000From AED 24,000From SAR 25,000From QAR 22,500From SGD 7,650From ฿140,000From $5,200
Prices shown in INR for India.
Price includes 18% GST. Nothing further is added.
Prices shown in AED for United Arab Emirates.
This is the final price. Denion adds no tax to it.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in SAR for Saudi Arabia.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in QAR for Qatar.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Prices shown in SGD for Singapore.
This is the final price. Denion adds no tax to it.
Prices shown in THB for Thailand.
This is the final price. Denion adds no tax to it.
Prices shown in USD for Global.
This is the final price. Denion adds no tax to it.
A package starts at this price and scales with scope.
Payment terms for this package
- Deposit 50%. 50% on start, 50% on final approval.
- Milestones follow deliverables, not dates.
- Five business days to object in writing, after which the deliverable is deemed accepted.
- Ownership transfers on payment in full. Working files are included.
- Two design revision rounds and one development round are included.
Full terms on Billing.
How It Runs
10–12 weeks, phase by phase.
- Weeks 1 to 3Research in the new market: buyers, competitors and channels
- Weeks 3 to 5Positioning and message for the new market
- Weeks 5 to 8Identity adapted for the market, with guidelines
- Weeks 7 to 10Company profile and sales material for local buyers
- Weeks 9 to 12Launch campaign creative and media plan
Not for You If
- You need a local company set up, registrations or a sales team. Denion builds the brand and the launch, not the entity.
- The brand is not working at home yet. Fix that first with Rebrand.
Terms
- Payment: banded by project value, set out on Billing
- Invoiced from India. India: NEFT, RTGS, UPI. International: SWIFT to an Indian account.
- One-time work has a duration, not a minimum term.
- One-time work does not include running anything afterwards.
- The full one-time fee credits against the first three months of a Plan started within sixty days of delivery.
Questions
About Enter a New Market.
Which markets can you launch in?
India, the UAE, Saudi Arabia, Qatar, Singapore and Thailand. Any other market is quoted as Global.
Do we need a new name for the new market?
Not always. The research checks whether the name, message and visuals travel. If a new name is needed, it is quoted separately.
Is Arabic included for Gulf markets?
Arabic bilingual creative adds 20% in Saudi Arabia and Qatar, shown as its own line in the proposal.
Is media spend included?
No. The package covers the campaign creative and a media plan for up to 3 channels. Media is paid separately.
Can you run the market after launch?
Yes, on a monthly Plan. If you start a Plan within 60 days of delivery, the full package fee is credited against its first three months.