Retail, Ecommerce and FMCG

Arnavesh

Arnavesh

A lifestyle brand built from zero: position, identity, packaging and photography.

The Situation

Arnavesh, an artisanal lifestyle brand, had no position, identity or packaging in place. There was a product with craft behind it, but nothing that told a buyer why it deserved attention or a higher price.

What We Did

Denion worked on Arnavesh across Brand Strategy and Identity and Creative, Content and Production.

How It Worked

  • We set the position first, around the craft and the buyer, so every later decision had something to be tested against.
  • Identity and packaging were designed as one system, from the mark and colour to the pack structure and the unboxing.
  • Product photography was directed against that system, giving the brand a consistent visual language across listings, site and social.

What Changed

The brand went from an unbranded product to a recognisable lifestyle label. It now has a clear position, a consistent look from pack to page, and the assets to sell through more than one channel.

More Work

Blank business cards, paper stock and colour swatches laid out on dark slateSchmitten logo

Retail, Ecommerce and FMCG

Schmitten

Packaging and category direction for a premium chocolate launch.

Facade of a high-rise residential tower with rows of windowsNeelgiri Bathware logo

Interiors and Design

Neelgiri Bathware

Coordinated campaigns and digital strategy across every showroom location.

Interior with a timber ceiling, marble walls and floor, and a glass balustradeBanyo logo

Interiors and Design

Banyo

Strategy, identity and website for a bathware manufacturer's market-entry launch.

Request a Proposal

Tell us the brand and the industry. We reply with a scope and a price.

All Case Studies

A brief in Retail, Ecommerce and FMCG

  • Industry: Retail, Ecommerce and FMCG