

Retail, Ecommerce and FMCG

A lifestyle brand built from zero: position, identity, packaging and photography.
The Situation
Arnavesh, an artisanal lifestyle brand, had no position, identity or packaging in place. There was a product with craft behind it, but nothing that told a buyer why it deserved attention or a higher price.
What We Did
Denion worked on Arnavesh across Brand Strategy and Identity and Creative, Content and Production.
How It Worked
What Changed
The brand went from an unbranded product to a recognisable lifestyle label. It now has a clear position, a consistent look from pack to page, and the assets to sell through more than one channel.
Services Delivered
Industry
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