Strategy
Strategy and Consulting.
Strategy and Consulting is senior direction on positioning, market entry and brand architecture, set by a founding partner and held to one accountable standard. It is the entry point to every other Denion service: the position is set first, then the identity, the channels and the systems are built to carry it.
The Problem
Market-entry and brand-architecture decisions made without senior review tend to be delegated to whoever is available. The brand then drifts: each channel argues a slightly different position, and no single person answers for the whole.
How We Solve It
A founding partner sets the direction directly, on the evidence of market and competitor research. The work is reviewed at a fixed cadence, with access between reviews, so every later piece of work can be checked against one stated position.
- Market and competitor research
- Positioning and the case for choosing the brand
- Market-entry and expansion planning, country by country
- Brand architecture across brands, divisions and products
- Audience and buying-journey mapping
- Channel and investment priorities
- Partner review of client-facing work before it leaves
- Quarterly strategic review with a founding partner
- Direct partner access between reviews
- A written strategy the whole team can work from
Who It Is For
A brand entering a new country
The product works at home, but nobody has set out how it will be bought in the new market, who it competes with there or what has to change before launch.
A group with several brands or divisions
Each unit has grown its own look and message. The group needs one architecture that decides what is shared, what is separate and how they relate.
A founder-led company that has outgrown instinct
The business has been steered by feel. Now there are hires, channels and budgets, and decisions need a position to be tested against.
How It Works
- STEP 1
Brief and discovery
Week 1
We take the brief, the commercial goal and the constraints, and agree what the strategy has to decide.
- STEP 2
Research
Weeks 1 to 3
Market, competitor and buyer research, using the sources the category relies on.
- STEP 3
Position and architecture
Weeks 3 to 5
A founding partner sets the position and, where needed, the brand and market architecture.
- STEP 4
Review and agreement
Week 6
The strategy is presented, challenged and agreed, then written up so it can be handed to any team.
- STEP 5
Standing review
Quarterly
Where strategy runs inside a Plan, a partner reviews progress against the position each quarter.
What You Receive
The deliverables, in your hands.
- Research summary with competitor and buyer findings
- Positioning statement and the supporting argument
- Brand or market architecture map
- Market-entry plan, where the brief calls for one
- Priorities for channels and investment
- Written strategy document
- Partner review notes on later work
Price
Published, in your currency.
Prices shown in INR for India.
Price includes 18% GST. Nothing further is added.
Prices shown in AED for United Arab Emirates.
This is the final price. Denion adds no tax to it.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in SAR for Saudi Arabia.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Scope spanning both the UAE and Saudi Arabia is 1.5x the single-market retainer.
Prices shown in QAR for Qatar.
This is the final price. Denion adds no tax to it.
Scope that includes Arabic bilingual creative adds 20%, shown as its own line in the proposal.
Prices shown in SGD for Singapore.
This is the final price. Denion adds no tax to it.
Prices shown in THB for Thailand.
This is the final price. Denion adds no tax to it.
Prices shown in USD for Global.
This is the final price. Denion adds no tax to it.
Fixed price, scope stated
- Market and Competitor Research₹42,000 fixed price
Fixed price, scope stated
- Market and Competitor ResearchAED 5,000 fixed price
Fixed price, scope stated
- Market and Competitor ResearchSAR 5,600 fixed price
Fixed price, scope stated
- Market and Competitor ResearchQAR 5,000 fixed price
Fixed price, scope stated
- Market and Competitor ResearchSGD 1,550 fixed price
Fixed price, scope stated
- Market and Competitor Research฿25,000 fixed price
Fixed price, scope stated
- Market and Competitor Research$1,200 fixed price
Packages That Include It
Nothing exists yet.
From ₹2,13,000From AED 30,000From SAR 32,500From QAR 28,000From SGD 9,650From ฿175,000From $6,550
Established brand, no real digital presence.
From ₹1,63,000From AED 21,500From SAR 22,500From QAR 20,500From SGD 6,900From ฿125,000From $4,700
Expanding into a new country.
From ₹1,77,000From AED 24,000From SAR 25,000From QAR 22,500From SGD 7,650From ฿140,000From $5,200
FAQ
Is this the same as Partner Direction?+
Related but distinct. Partner Direction is a review layer added to delivery on any Plan, at 35% on top. Strategy and Consulting is direction as its own scoped Service or Package.
Who does the work?+
A founding partner sets the direction directly. It is not handed to a specialist or an account manager to carry out on their behalf.
Is it available as a one-time engagement?+
Yes. It is scoped as an individual Service, folded into a market-entry Package, or run as a standing line inside a Business, Business Plus or Enterprise Plan.
What do we need to bring to the start?+
The commercial goal, the markets and products in scope, and any existing research. Where research does not exist, it is the first stage of the work.
Does the strategy include execution?+
The strategy is the decision. Identity, content, media and systems are separate services, which can then be bought individually, as a Package or inside a Plan.
How long is a strategy engagement?+
Typically about six weeks from brief to a written, agreed strategy. A market-entry Package runs ten to twelve weeks because it carries execution as well.
Request a Proposal
Tell us the brand and the brief. We reply with a scope and a price.
The form is already filled in with Strategy and Consulting. Add your details and send. We reply within 1 business day.