Brand Services
PR and Influence.
PR and Influence is the trade media, press and influencer programme built for the audiences that actually decide a purchase in a given industry. It earns attention from the people a buyer already trusts, rather than chasing coverage that reaches nobody who buys.
The Problem
General consumer press can look impressive while reaching an audience with no say in the buying decision. In many industries the decision is shaped by trade titles, specifiers, peers and a small set of voices.
How We Solve It
We identify the media and the voices the industry's real decision-makers follow, then run the press and influencer programme against that list, with the story, the materials and the tracking built to match.
- Press and trade media strategy
- Media and influencer mapping for the industry
- Story and narrative development
- Press release and media kit production
- Journalist and editor outreach
- Influencer identification, briefing and management
- Event and launch publicity
- Awards and speaking opportunity planning
- Founder and leadership profile building
- Placement tracking and reporting
Who It Is For
A launch that needs to be noticed
A new product, project or company has to reach the right trade and press audience quickly, before the launch moment passes.
A firm that deserves more standing
The work is stronger than the profile. Competitors with weaker work are better known, and win the shortlist because of it.
A brand selling through influence
Buyers are guided by creators and peers. The brand needs the right voices, briefed properly, not a scatter of paid posts.
How It Works
- STEP 1
Audience and media audit
Week 1
We map who decides in your industry and which titles, voices and events they follow.
- STEP 2
Story development
Weeks 1 to 2
The narrative is built around what is true, specific and newsworthy about the brand.
- STEP 3
Materials
Weeks 2 to 3
Press releases, media kits, founder profiles and creator briefs are produced and approved.
- STEP 4
Outreach and activation
Weeks 3 to 8
We pitch media, brief creators and support launches and events.
- STEP 5
Tracking and reporting
Monthly
Placements are tracked against the agreed list, with learning carried into the next cycle.
What You Receive
The deliverables, in your hands.
- Media and influencer map
- Narrative and key messages
- Press releases and media kit
- Creator briefs and a managed shortlist
- Outreach log and placement report
- Launch or event publicity plan
Price
Published, in your currency.
Prices shown in INR for India. Change the country in the header to see another currency.
Price includes 18% GST. Nothing further is added.
Run monthly inside a Plan
- Launch Plan₹77,000 – ₹1,16,000 per month
- Growth Plan₹1,95,000 – ₹2,93,000 per month
- Enterprise Plan₹3,66,000 – ₹5,90,000 per month
Clients We've Done This For
Education and EdTech
Identity, website and PR rebuilt to match the scale of a national scale-up.
Events and Exhibitions
Event identity, publicity and social content for an AI exhibition and conference.
Events and Exhibitions
Repositioning of a global exhibition design and fabrication house across identity, PR and web.
FAQ
Do you guarantee placements?+
No outlet can be guaranteed coverage. What is committed is the programme: strategy, materials, outreach and tracking.
Is influencer spend included?+
No. Any creator fees are scoped and agreed separately, in addition to the Denion fee for running the programme.
How is PR reported?+
Against the trade and press list agreed at the start, with placements, reach into the target audience and what to change next. Not a general media-mentions count.
Can you handle PR for the whole region?+
Yes. Programmes are planned market by market, with the media and creators that matter in each country.
Do you write the press material?+
Yes. Releases, media kits, founder profiles and briefs are written in house and approved by you before anything is sent.
How is this bought?+
As a standing module inside a Plan, or scoped within a Package such as Campaign Launch. It is not a separately listed Service price.
Request a Proposal
Tell us the brand and the brief. We reply with a scope and a price.
The form is already filled in with PR and Influence. Add your details and it opens as an email to us.