Manufacturing and Industrial
VDSH
Brand and catalogue for an embroidery glass beads business.
The Situation
VDSH makes embroidery glass beads, in the same category and for the same buyers as the wider textile embroidery trade. Beads are chosen by sample, colour and consistency, and buyers often reorder from whoever they already know, so a supplier without a clear identity is hard to recall or recommend.
What We Did
Denion worked on VDSH across Brand Strategy and Identity and Creative, Content and Production.
How It Worked
- We set a simple position around consistency and range, the two things an embroidery buyer checks first.
- An identity and packaging language were designed so the product is recognisable on the shelf, on the invoice and in a buyer's workshop.
- A catalogue was produced to present the colours and sizes clearly, so a buyer can specify an order without a call.
What Changed
The business is easier to recognise and to reorder from. Its range is presented clearly, and a buyer has a name and a catalogue to hold on to.
Services Delivered
Industry
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