Growth Services
Media, Performance and Lifecycle.
Media, Performance and Lifecycle is paid search and paid social, together with the CRM, email and lifecycle automation that turn a click into a customer and a customer into a repeat one. It is run against enquiry quality and revenue, not traffic alone.
The Problem
Paid campaigns that report clicks and impressions can look successful while producing enquiries the business cannot convert or afford to serve. After the first conversion, most brands have no plan at all for the second.
How We Solve It
We build and run campaigns against enquiry quality from the outset, with landing pages and tracking set up to measure exactly that, and connect them to CRM, email and lifecycle journeys so the customer is followed past the first sale.
- Channel strategy and budget allocation
- Paid search campaign build and management
- Paid social campaign build and management
- Campaign creative and copy
- Landing pages and conversion tracking
- CRM set-up and clean-up
- Email programmes and newsletters
- Lifecycle and retention journeys
- Marketing automation and lead nurturing
- Monthly reporting against enquiry quality and revenue
Who It Is For
A brand spending on ads with unclear returns
Budget is going out, reports show clicks, and nobody can say which spend produced a real customer.
A business with leads and no follow-up
Enquiries arrive, but follow-up is manual and slow. Many are lost before anyone replies properly.
An ecommerce or subscription brand
Acquisition is costly. Growth depends on repeat purchase, win-back and the lifecycle after the first order.
How It Works
- STEP 1
Audit and goals
Week 1
Accounts, tracking, CRM and funnel are reviewed, and the outcome that counts is agreed in writing.
- STEP 2
Tracking and set-up
Weeks 1 to 2
Conversion tracking, landing pages, audiences and CRM stages are built before spend starts.
- STEP 3
Launch and test
Weeks 2 to 6
Campaigns go live in a controlled way, with creative and audience tests run against the goal.
- STEP 4
Lifecycle build
Weeks 4 to 8
Email, nurture and retention journeys are built and connected to the CRM.
- STEP 5
Optimise and report
Monthly
Spend is moved to what is working, and each month's report ties results to enquiry quality and revenue.
What You Receive
The deliverables, in your hands.
- Channel plan and budget allocation
- Live campaigns with tracking verified
- Landing pages built for the offer
- CRM pipeline and lead stages
- Email and lifecycle journeys
- Monthly performance report with actions
Price
Published, in your currency.
Prices shown in INR for India. Change the country in the header to see another currency.
Price includes 18% GST. Nothing further is added.
Individually priced
- Campaign Creative and Media Plan₹1,29,000 – ₹1,94,000 one-time
Packages That Include It
Brand exists and is holding growth back.
₹2,36,000 – ₹3,54,000
Expanding into a new country.
₹2,30,000 – ₹3,45,000
Launching products under an existing brand.
₹1,83,000 – ₹2,75,000
A campaign is coming and needs building.
₹1,18,000 – ₹1,77,000
Clients We've Done This For
Education and EdTech
Campaign creative and performance support for an online higher-education platform.
Interiors and Design
Coordinated campaigns and digital strategy across every showroom location.
Interiors and Design
Online store, product content and campaigns for a Delhi decorative and architectural lighting retailer.
FAQ
Is media spend included in the price?+
No. Published prices exclude media spend, which is set separately and paid directly to the platforms from your own ad accounts.
Which channels do you run?+
Paid search and paid social, chosen by where your actual buyers are, together with email and the lifecycle channels you already use. Not every channel by default.
How is success measured?+
Against enquiry quality and revenue, not clicks or impressions. Reporting is built around that from the first month.
Do you set up the CRM as well?+
Yes. We set up or tidy the CRM so that leads, stages and follow-up are tracked, then connect campaigns to it.
Who owns the ad accounts?+
You do. Ad accounts and data stay in your name, and we are given access to run them.
Can this run with Data, Measurement and Insights?+
Yes, and it should. Measurement is what lets media spend be moved with confidence, so the two are often bought together.
Request a Proposal
Tell us the brand and the brief. We reply with a scope and a price.
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