Interiors and Design

Jainsons Lights

Online store, product content and campaigns for a Delhi decorative and architectural lighting retailer.

The Situation

Jainsons Lights is a Delhi lighting store selling decorative and architectural lighting, from chandeliers and wall lights to LED and outdoor lighting, under its own and third-party brands. A lighting range is large and visual, and a shopper needs to see products, compare them and trust the delivery before ordering online.

How It Worked

  • We structured the catalogue around how people shop for lighting, by room, by type and by project, rather than by supplier.
  • Product content and photography were standardised so a wide range reads consistently on the store and in campaigns.
  • Paid campaigns and email were planned around enquiry and order quality, using the store's tracking.

What Changed

A wide lighting range is easier to browse, compare and buy. The store looks consistent across products, and marketing is aimed at the kinds of orders and projects the business wants more of.

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