Interiors and Design

Jainsons Emporio

Positioning, website and social content for a Delhi lighting business.

The Situation

Jainsons Emporio is a Delhi lighting business that has traded since 1979. A company with that history risks being known for what it was rather than what it offers now, particularly with designers and architects who choose lighting early in a project.

What We Did

Denion worked on Jainsons Emporio across Brand Strategy and Identity, Websites and Digital Platforms and Social Media and Content.

How It Worked

  • We set a position that built on the long trading record while speaking to today's designers and homeowners.
  • The website was designed to show the range and the standard of finish, and to make it easy to start a conversation.
  • Social content was planned around finished spaces and products in use, which is how lighting is chosen.

What Changed

The business is presented as a current, credible lighting source rather than an old trading name. Its position, site and social presence are consistent, and the heritage now supports the story instead of being the whole of it.

More Work

Interior with a timber ceiling, marble walls and floor, and a glass balustradeBanyo logo

Interiors and Design

Banyo

Strategy, identity and website for a bathware manufacturer's market-entry launch.

A studio wall pinned with brand concept boards, colour palettes and paper samplesNovatech Expo logo

Events and Exhibitions

Novatech Expo

Repositioning of a global exhibition design and fabrication house across identity, PR and web.

Facade of a high-rise residential tower with rows of windowsNeelgiri Bathware logo

Interiors and Design

Neelgiri Bathware

Coordinated campaigns and digital strategy across every showroom location.

Request a Proposal

Tell us the brand and the industry. We reply with a scope and a price.

All Case Studies

A brief in Interiors and Design

  • Industry: Interiors and Design