

Retail, Ecommerce and FMCG
Arnavesh
A lifestyle brand built from zero: position, identity, packaging and photography.
Retail, Ecommerce and FMCG

Packaging and category direction for a premium chocolate launch.
The Situation
Schmitten was launching a premium chocolate line into a crowded FMCG shelf set. On a shelf, a shopper decides in seconds, and a new line that reads like its neighbours gets compared on price alone.
What We Did
Denion worked on Schmitten across Creative, Content and Production and Brand Strategy and Identity.
How It Worked
What Changed
The launch read as premium from its first listing. The range was presented as a considered line rather than a one-off product, and the conversation moved away from price and toward the brand.
Services Delivered
Industry
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