

Education and EdTech
Giant Maverick
Identity, website and PR rebuilt to match the scale of a national scale-up.
Education and EdTech

Campaign creative and performance support for an online higher-education platform.
The Situation
upGrad is a Mumbai-based online higher-education company, founded in 2015, offering degrees, certifications and bootcamps built with university partners. Its audience is working professionals and students weighing a significant commitment of time and money, which makes every message carry a lot of weight.
What We Did
Denion worked on upGrad across Media, Performance and Lifecycle and Creative, Content and Production.
How It Worked
What Changed
Campaign work moved from one-off executions toward a repeatable system. Programme launches became faster to brief and easier to keep consistent, and messaging was better matched to who it was meant for.
Services Delivered
Industry
More Work


Education and EdTech
Identity, website and PR rebuilt to match the scale of a national scale-up.




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