Manufacturing and Industrial
Orista Industries
Catalogue, brand and website for a supplier to the textile digital printing trade.
The Situation
Orista Industries Pvt. Ltd. is a Surat company, incorporated in 2019, that imports and makes materials for textile digital printing and embroidery: sublimation paper, machine glass beads, grey and RFD fabrics, support paper and viscose embroidery threads. Its buyers are printers and embroiderers who compare products on the sample, the range and how easily they can order, rather than on a brand story.
What We Did
Denion worked on Orista Industries across Creative, Content and Production, Brand Strategy and Identity and Websites and Digital Platforms.
How It Worked
- We began with how a printer or embroiderer chooses a supplier, and what they need to see: the product, the specification and proof it works.
- The five product categories were organised into one catalogue and one site, so the range reads as a considered line rather than a list.
- A gallery of finished textile work was used to show the product in use, which is how this trade judges quality.
What Changed
The range is easier to browse and to order from, and the brand presents as an established supplier. A buyer can move from a product to its use to an enquiry without hunting.
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