Health and Wellness
Jain's Diagnostic Centre
Positioning and digital presence for Aligarh's first pathology laboratory.
The Situation
Jain's Diagnostic Centre is a pathology laboratory in Aligarh, Uttar Pradesh, established in 1974 as the city's first. It offers full-spectrum diagnostics with round-the-clock sample collection and reporting, on automated analysers. A laboratory with that history can be known for what it was, while patients and referring doctors now compare it with newer names on how current it looks.
What We Did
Denion worked on Jain's Diagnostic Centre across Brand Strategy and Identity, Websites and Digital Platforms and Search and Organic Growth.
How It Worked
- We set a position that built on the long record while describing today's capability: the equipment, the range of tests and the service around the clock.
- The identity and written material were brought into line, so reports, signage and digital channels read as one laboratory.
- Search and local visibility were planned around the tests people look for, so patients and doctors can find the laboratory by what it does.
What Changed
The laboratory is presented as both established and current. Its history supports the story rather than being the whole of it, and its range of services is easier to understand at a glance.
Services Delivered
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