Denion · 15 January 2026

What Does a Brand Identity Cost?

The real range, from a single service to a full rebrand, at Denion's published prices.

A brand identity is a defined, priced piece of work: positioning, a visual system and the guidelines that hold it together. What it costs depends on how much is being built around it, not on the industry alone.

Bought as a single Service, Brand Identity starts from ₹86,000 in India, GST included, or AED 10,500 in the UAE. That covers the mark, the system and the guidelines, not positioning or messaging.

Bought as part of the Rebrand Package, which adds positioning, guidelines, messaging, a website update and relaunch collateral, the price starts from ₹1,82,000 in India, GST included, or AED 24,500 in the UAE, and runs 10 to 12 weeks.

Where nothing exists yet, the Launch a New Brand package covers research, positioning, naming, identity, guidelines, messaging, a website and launch collateral in one scope, from ₹2,13,000 in India, GST included, over 10 to 14 weeks.

None of these figures include running the brand afterwards. Once an identity exists, applying and maintaining it across new assets is a Plan, starting from ₹59,000 a month, GST included, on Core.

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