Denion · 15 January 2026
What Does a Brand Identity Cost?
The real range, from a single service to a full rebrand, at Denion's published prices.
A brand identity is a defined, priced piece of work: positioning, a visual system and the guidelines that hold it together. What it costs depends on how much is being built around it, not on the industry alone.
Bought as a single Service, Brand Identity starts from ₹95,000 in India, AED 12,500 in the UAE, invoiced at $3,400. That covers the mark, the system and the guidelines, not positioning or messaging.
Bought as part of the Rebrand Package, which adds positioning, guidelines, messaging, a website update and relaunch collateral, the price starts from ₹2,00,000 in India, AED 26,000 in the UAE, invoiced at $7,150, and runs 10 to 12 weeks.
Where nothing exists yet, the Launch a New Brand package covers research, positioning, naming, identity, guidelines, messaging, a website and launch collateral in one scope, from ₹2,35,000 in India, over 10 to 14 weeks.
None of these figures include running the brand afterwards. Once an identity exists, applying and maintaining it across new assets is a Plan, starting from ₹65,000 a month on Launch.