Industries
FMCG and Consumer Goods is one of fifteen industries Denion serves.
A shopper decides at the shelf in seconds, comparing packaging and price against adjacent products, with almost no time spent on brand research.
The Commercial Problem
A launch that reads like the mass-market shelf next to it gets shopped like the mass-market shelf next to it, on price rather than on the premium it is trying to charge.
What Denion Does Here
We set packaging and category direction so a launch reads correctly on shelf, then run the content and campaigns that build repeat purchase.
Brand Strategy and Identity
Positioning, naming, visual identity and guidelines set for how a brand is actually bought.
Creative and Visual Design
Campaign creative, packaging, collateral and product visualisation, produced on a rolling schedule.
Performance Marketing
Paid search and social run against enquiry quality and fee realisation, not vanity metrics.
Social Media and Content
Social strategy, production and publishing run as a system, not a stream of one-off posts.
Clients in FMCG and Consumer Goods
Recommended Path
Most brands in FMCG and Consumer Goods start with the Launch a Product package, then a Launch plan.
Enquiries
Tell us the brand. We reply with a plan and a price.
Ready to talk about FMCG and Consumer Goods?
Usually a reply within one business day.